Walmart is launching the first comprehensive redesign of its Great Value private label in over a decade.
The initiative updates packaging for nearly 10,000 food and consumable items.
Modernized designs include clearer nutritional information and improved visual cues to assist in-store and online shoppers.
Walmart confirmed that product formulations and Every Day Low Prices will not change during the transition.
The rollout will span two years, beginning with salty snacks before expanding to other categories.
Great Value currently reaches nine out of ten U.S. households as the nation's largest food and consumables brand.