Walmart enhances its AI-powered shopping assistant, Sparky, with new features. The updates aim to simplify product discovery and purchasing ahead of the holiday season.
Customers can now search using images. Sparky converts handwritten lists into digital shopping carts. It also locates in-store items with an interactive map and light-up shelf labels.
Sparky provides gift suggestions. The assistant is expanding to new languages and countries, including Canada.
The expansion follows growing user engagement. Customers using Sparky surged 70% year-over-year in the second quarter.
Shoppers who use Sparky spent 40% more per order compared to non-users.
This expansion aligns with Walmart's strategy to leverage AI. The company aims to personalize shopping and sustain e-commerce momentum.
U.S. digital sales grew 24% in the last quarter.