NKE Nike Inc
Company Analysis
Latest News
Nike launches Rip the Script campaign, aiming to reverse sluggish sales
Nike launched the Rip the Script global football campaign ahead of this summer’s international tournaments. A six-minute film features a cast of icons...
🔴 Nike Inc is trading 5.1% down today after going ex-dividend and amid persistent fundamental concerns
Nike Inc is trading 5.1% down at $43.60 following its June 1 ex-dividend date and continued stock-specific weakness. • The decline is primarily attributed to...
🔴 Nike Inc is trading 5% down today following its ex-dividend date and persistent stock weakness
Nike Inc is trading at $43.65 (-4.96%) following a sharp intraday decline. • The move follows the company's Jun 1 ex-dividend date, a factor that typically...
Li-Ning signs Stephen Curry to 10-year deal, targeting global expansion
Li-Ning signed Stephen Curry to a 10-year endorsement deal. The Chinese sportswear brand ended the four-time NBA champion's sneaker free agency with this...
Nike Releases Highly-Anticipated Travis Scott x Air Jordan 1 Low "Pink Pack"
Nike released the Travis Scott x Air Jordan 1 Low "Pink Pack" on May 29, 2026. The drop features two distinct colorways. These are "Shy Pink and Tropical...
Nike Launches 'Universe of Football' Campaign Featuring Global Icons
Nike launched its "Universe of Football" summer marketing campaign ahead of the 2026 FIFA World Cup. The rollout will last 12 weeks. The campaign features...
🟢 NKE is trading 4.1% up today on Google AI shopping partnership
NKE is trading 4.1% up at $44.15 following the announcement of a partnership with Google to integrate Gemini AI and Search into a new AI-driven shopping...
Nike Partners with Google for AI-Powered Shopping Experience Ahead of World Cup
Nike partnered with Google to launch an AI-powered shopping experience for U.S. consumers. The feature integrates Nike products into Google's Gemini app and...
Nike Downgraded by Wells Fargo, Facing Stalled Turnaround and 12-Year Lows
Wells Fargo downgraded Nike's stock rating. Analysts cited a global turnaround that is progressing slower than anticipated. Nike shares recently fell to their...
Nike hits yearly low, as margins contract and China demand cools
Nike shares hit a new yearly low as net income margins fell to 4.6% from 7% the previous year. Rising costs and weaker pricing power amid soft consumer demand...
Nike CEO Confirms Company is in 'Cleanup Mode' Amid Strategic Reset
Nike CEO Elliott Hill described the company as being in "cleanup" and "reset" modes during an NBC "Today" show interview. Hill stated strategic shifts caused...
Nike Faces Lawsuit, Allegedly Keeping $1 Billion in Refunded Tariff Costs
Nike faces a proposed class-action lawsuit in Portland, Oregon, federal court for allegedly failing to refund customers for tariff-related price...
Nike Downgraded by Wells Fargo, as Weight-Loss Drugs Shift Consumer Spending
Wells Fargo downgraded Nike (NKE) to Equal Weight from Overweight. Analysts reduced the price target for the stock to $45 from $55. Nike shares have already...
JD Sports backs Nike turnaround, citing product innovation focus
JD Sports CEO Regis Schultz endorsed Nike CEO Elliott Hill’s turnaround strategy. Schultz stated that Hill is successfully refocusing the company culture on...
Nike faces eleven-fold jump in short interest, as footwear market share slides
Short positions against Nike Inc. reached 4.67% by the start of May 2026. This volume represents a more than eleven-fold increase in bearish bets. The surge in...
Nike bets on Aero-FIT for World Cup, aiming to rebuild brand credibility
Nike is prioritizing technical innovation to leverage the 2026 World Cup. The company will debut its Aero-FIT cooling apparel and a new generation of flagship...
Nike Slashes 1,400 Jobs, Facing 10-Year Stock Low and Sales Slump
Nike announced a reduction of approximately 1,400 global roles. This move marks the second round of layoffs for the company in 2026. Nike shares currently...
Nike Faces Competitive Backlash Over Controversial Boston Marathon Ad
Nike faces fallout from a Boston store sign displayed during marathon week. The sign stated, "Runners welcome, walkers tolerated." Online critics labeled the...
Nike Downgraded to Sell Amid Mixed Analyst Sentiment
Wall Street Zen downgraded Nike (NKE) from "hold" to "sell" on April 18, 2026. Nike shares trade near multi-year lows. Analyst coverage remains mixed. "Buy"...
Nike Dividend Sustainability Questioned Amid Stock Lows; Institutional Investors Adjust Stakes
An April 17, 2026, analysis shows Nike’s dividend yield approaching 4%. The stock currently hovers near 52-week lows. Weak cash flow raises concerns about...