Uber Advertising launched Offsite Ads to allow brands to target consumers on external platforms like Meta and Google Shopping. This service uses Uber’s first-party data to reach audiences beyond its ride-hailing and delivery apps.
The initiative expands the Journey Ads format by utilizing data on consumer destinations and order histories. Marketers can now connect with users based on real-world behaviors instead of digital interests.
This move positions Uber to compete directly with established retail media networks for digital advertising budgets. Uber’s advertising business recently surpassed a $2 billion annual revenue run rate.
The expansion supports Uber’s strategy to grow its high-margin advertising segment. By linking in-app data to external channels, Uber is building a full-funnel advertising platform.