Take-Two dominates charts with GTA VI pre-orders, eyeing $2.5 billion bookings

Take-Two Interactive is seeing high demand for Grand Theft Auto VI ahead of its November 2026 launch. B. Riley Securities released these findings in a report on July 10, 2026. The game became the top-selling item when pre-orders opened in June. It remained a top-selling product through early July across digital storefronts and major retailers.

Pre-orders lean heavily toward the PlayStation 5 due to its larger install base. The $99.99 Ultimate Edition is currently the most popular version on the PlayStation Store and Xbox Live.

B. Riley maintained a buy rating on Take-Two stock with a $300 price target. The firm forecasts the game will generate $2.5 billion in net bookings within its first four months.