A detailed Bloomberg report on the development of Rockstar Games' highly anticipated Grand Theft Auto VI lays out lofty launch expectations. Analysts project the game could sell 40 million copies in its first four months. They also forecast more than $3 billion in revenue over that period. Some estimates put launch-week revenue as high as $5.2 billion. [2, 3, 7]
Journalist Jason Schreier's report also describes the studio's growth to 4,711 employees. It details the game's complex, multi-year development and changes in the company's work culture ahead of the confirmed November 19, 2026 release. [2, 8, 9]