Spotify will introduce an AI Persona label for artist profiles representing AI-generated identities. This move responds to listener feedback and industry demands for transparency. The badge informs users when an artist's identity is not a real person.
Starting in mid-September, Spotify will exclude AI Personas from editorial playlists. The platform will also remove these profiles from all algorithmic recommendations. Listeners can still access this music by following the profiles directly. Artists may self-report as an AI Persona immediately, while Spotify uses internal review tools to apply the label.