Goldman Sachs reaffirmed its Buy rating for Sony Group Corp. following meetings with the company's music division. The firm set a price target of JPY 4,100. Sony's stock currently trades near its 52-week low.
Management is negotiating with AI developers to establish generative AI as a new revenue source. Sony is securing official partnerships and licenses for AI-powered music products. The company is also filing copyright infringement lawsuits against AI firms to protect its intellectual property.
Goldman Sachs identifies Sony’s extensive music catalog as a primary advantage in the evolving market. The firm believes Sony’s market share provides a strategic hedge against AI-related uncertainty.