SoFi Technologies launched SoFi Coach, an AI-powered chat tool. It provides personalized financial insights. Built into the SoFi app, it helps members track spending, manage debt, and plan financial goals. AI and SoFi's financial planners back these insights.
The tool initially rolls out to SoFi Plus members. It allows users to connect accounts from over 12,000 financial institutions. This provides a comprehensive view of their finances. CEO Anthony Noto stated the goal: give more people access to smarter financial tools. Early testing showed nearly 70% of engaged users took meaningful actions to improve their financial situation. One example is paying down high-interest debt. SoFi plans to add more features over time, including subscription management and expense tracking.