Nike and other apparel firms face new U.S. import tariffs of 10% to 12.5%. These levies apply to goods from 60 countries. The measures took effect on July 24, 2026.
The Trump administration cited inadequate enforcement of forced labor bans in nations like China and Vietnam. The new duties replace a temporary 10% global tariff that expired the same day.
Nike CFO Matthew Friend described the tariffs as a meaningful and dynamic cost headwind. The company previously estimated that similar tariffs could add over $1 billion in incremental costs. Nike is currently adjusting supply chains and pricing to mitigate the financial impact.