Micron Technology and Apple are engaged in a public dispute over memory chip pricing. Apple recently increased prices for Mac and iPad products due to rising component costs. CEO Tim Cook described the current supply shortage as a hundred-year flood.
Micron executives claim Apple’s aggressive price negotiations during the 2023 market downturn contributed to the shortage. They argue that low-price pressure stifled industry investment in new manufacturing capacity. Current production levels cannot meet surging demand from the AI sector.