Xbox CEO Asha Sharma and Chief Content Officer Matt Booty established daily active players as the division's new primary metric. This strategy shifts focus away from console hardware sales as the leading measure of success.
The engagement-led model aims to grow the player base across console, PC, and cloud gaming. Sharma reaffirmed a commitment to core fans and the console hardware that defined the brand's identity.
The realignment follows a period of declining hardware revenue and internal dissatisfaction with the previous Xbox everywhere strategy. Leadership intends to recenter the brand while expanding reach through services like Game Pass.