Meta Platforms is projected to surpass Alphabet’s Google in global digital advertising revenue by 2026. Emarketer forecasts Meta’s net ad revenue will reach $243.46 billion. Google’s revenue for the same period is expected to hit $239.54 billion.
Meta’s ad revenue growth is projected to accelerate to 24.1% in 2026. Google’s growth rate is expected to reach 11.9%. Meta’s Advantage+ automated advertising suite is the primary driver for this shift. The AI-powered tool has increased advertiser returns and validated Meta’s core strategy.