Google announced a multi-year partnership with Jimmy Donaldson, known as MrBeast. He recently became the first YouTube creator to exceed 500 million subscribers.
The collaboration integrates Google’s Gemini AI assistant and Google Health products into MrBeast’s content. His team will use Gemini to manage logistics for elaborate video stunts.
Future challenges will feature the new screenless Fitbit Air fitness tracker. The first video under this partnership launches on September 5th.