The UK’s Competition and Markets Authority (CMA) has imposed new regulations on Google regarding its AI-powered search features. These rules require the tech giant to allow publishers to opt out of having their content featured in AI Overviews.
News organizations raised concerns that AI-generated summaries reduce direct website traffic and impact advertising revenue. Under the new conduct requirements, Google must provide clear attribution and links for any publisher content used in AI results.
Publishers also gain the right to prevent their data from being used to train or fine-tune Google’s AI models. The CMA issued these mandates using its new powers to regulate companies with strategic market status. This decision aims to strengthen the bargaining power of publishers during negotiations with Google.