Google partners with major retailers, including Walmart and Target. The company will launch its AI-powered "Universal Cart." This cart works across Google services. Shoppers can add items to a single cart from Google Search, Gemini, YouTube, and Gmail. The cart will track prices. It will also find discounts and provide stock alerts.
Google announced the feature in May 2026. It will roll out in the U.S. in the summer of 2026. The rollout begins with Google Search and the Gemini app. Other launch partners include Nike, Sephora, Ulta Beauty, and Wayfair. Shoppers can check out directly using Google Pay. Alternatively, they can transfer items to the merchant's website. This initiative aligns with Google's strategy. The company aims to create a more integrated and AI-driven online shopping experience. Google positions itself as a facilitator, not a direct retailer.