Swiggy Ltd. CEO Sriharsha Majety confirmed the company will not engage in a spending war within India’s quick commerce sector. This decision targets deep-pocketed rivals including Amazon and Walmart-owned Flipkart.
Competitors are currently intensifying market efforts through steep discounts. Some rivals have reduced delivery times to as little as 10 minutes.
Swiggy will prioritize profitability and high-value customer retention over matching rival spending. Majety acknowledged this strategy may result in short-term user losses.
The CEO stated that engaging in spending wars only postpones financial problems. Investors are seeking a clear path to profitability for the company's Instamart unit.