Block Inc. announced the full integration of its Afterpay 'Buy Now, Pay Later' (BNPL) service with the Cash App Card. Eligible users can split any card purchase into interest-free payments over six weeks for a flat fee. This feature's general availability marks a product combination following Block's acquisition of Afterpay.
The integration expands Afterpay's BNPL functionality beyond specific merchant checkouts. It now covers everyday spending categories like groceries and gas.
Block targets consumers with variable incomes, including gig workers and hourly employees. These users may prefer flexible payment options over traditional credit. This move aims to deepen user engagement within the Cash App ecosystem. It also seeks to increase Afterpay service adoption.