XPeng announced plans to enter the South Korean market and appointed Lee Man-sik as Managing Director of XPENG Motors Korea. His appointment takes effect December 1, 2026.
Lee has 30 years of experience in the automotive industry. He played a significant role in establishing Volvo as a leading premium import brand in South Korea.
The move is part of XPeng’s broader strategy to expand its international footprint. The company’s overseas deliveries have been surging, and it recently launched its G9L flagship SUV for the European market.
XPeng will announce details about the South Korean launch timing and local business operations at a later date.