The consumer staples sector is declining today as the recent strong rally loses momentum. This defensive sector has significantly outperformed in October, benefiting from a market rotation out of technology stocks. [1, 2, 3] However, this rapid ascent has pushed the sector into what some analysts consider overbought territory. [5] A pre-market report this morning labeled the sector's leadership as "FADING," and a key company, Procter & Gamble, warned that rising costs could pressure future profits, prompting investors to take profits. [7]