Western Union shares hit a new 52-week low of $7.21 on Wednesday. The stock ended the trading session at $7.265.

The company is currently transitioning from traditional cash remittances to a digital-first business model. This strategy includes new integrations with various cryptocurrency platforms.

Western Union partnered with crypto exchange Bybit in June to use Anchorage Digital Bank’s USDPT stablecoin. The initiative utilizes the Solana blockchain for cross-border transfers in Latin America.

The technology aims to reduce settlement times from several days to minutes. Broader market pressures continue to outweigh these digital transformation milestones.