Walmart is launching the first comprehensive redesign of its Great Value private brand in over a decade. The overhaul affects nearly 10,000 items across food and consumables categories.
Great Value currently reaches nine out of ten American households. It stands as the largest food and consumables brand in the United States.
The redesign modernizes visual identity to improve product discovery in-store and online. Product contents and Every Day Low Prices will remain unchanged.
The rollout will span two years, beginning with salty snacks. This strategic investment aims to compete directly with national consumer packaged goods brands in the staples sector.