Marriott International named The Coca-Cola Company its official global beverage partner, beginning a phased rollout today.
The agreement introduces Coca-Cola’s brand portfolio to Marriott guestrooms, lounges, and restaurants worldwide.
This strategic move ends Marriott’s relationship with PepsiCo, which had been the provider since 1992.
Marriott aims to better align with guest preferences while creating value for hotel owners and franchisees.
The deal expands Coca-Cola’s distribution footprint across soft drinks, juices, and hydration categories in the travel sector.