The Coca-Cola Company secured a landmark agreement to become the exclusive beverage supplier for Marriott International. This deal displaces PepsiCo after a 34-year partnership.
Coca-Cola will supply more than 9,700 Marriott hotels. The agreement covers properties located across 143 countries.
The transition includes all beverage offerings, such as lobby bars and in-room minibars. It also extends to vending machines and event catering services.
Marriott reportedly chose Coca-Cola based on guest preferences for its broader beverage selection. This shift highlights the growing importance of brand alignment within the global hospitality sector.