The Trade Desk announced it has repriced certain outstanding employee stock options following approval from its stockholders at a special meeting on October 19, 2026. The repricing is intended to restore the incentive and retention value of these equity awards for employees and executive officers.
Key Details
- New Exercise Price: The exercise price of eligible options was reduced to $12.26 per share, the stock's closing price on October 19, 2026.
- Exclusions: The repricing does not apply to non-employee directors or certain performance-based stock options previously granted to CEO Jeff Green.
- Retention Clause: The new exercise price will revert to its original, higher price if an employee leaves the company or exercises the option prior to April 19, 2027.