Tencent Music Entertainment Group released Jay Chou’s 16th studio album, "Children of the Sun," on March 25, 2026. The album launched on QQ Music, Kugou Music, and Kuwo Music. Pre-orders for the release began on March 19.
TME uses this exclusive release to attract and retain users. The company offered SVIP limited bundles featuring commemorative cards and medal editions to drive engagement.
Recent market commentary focuses on TME's financial guidance and earlier analyst downgrades.