SanDisk shares jumped approximately 11% after Apple CEO Tim Cook signaled unavoidable price increases for some products. Cook attributed the shift to soaring costs for memory and storage components.
Heavy demand from the AI sector is currently straining the global supply chain. Apple reported it can no longer absorb these rising expenses.
Western Digital shares rose about 7% following the announcement. Micron Technology stock climbed approximately 8%.
The market reaction confirms that memory producers hold strong pricing power.