Snap subsidiary Specs Inc. signed a multi-year strategic agreement with Qualcomm. The partnership will power future AR glasses with Snapdragon chips. Specs Inc. plans to launch its first consumer AR eyewear later this year.
This deal marks the first major engagement for Specs Inc. Snap formed the independent unit in January to focus on smart glasses development. The structure allows the division to seek external investment. The agreement extends a long-term collaboration that powered previous generations of Snap Spectacles. This move solidifies Snap’s strategy to compete with Meta in the emerging AR hardware market. Specs Inc. will leverage Snapdragon XR platforms to deliver immersive digital experiences and on-device AI.