Samsung Electronics is reviewing a strategic overhaul for its Device eXperience (DX) division. This unit manages the company's mobile devices, televisions, and home appliances.
The company plans to increase third-party outsourcing for low-value home appliances to mitigate rising cost pressures. This shift responds to intensifying competition from Chinese manufacturers in the global market.
Samsung will redirect resources toward its premium Bespoke product lineup. The strategy transitions the firm from traditional hardware manufacturing toward software and services. Management expects these changes to improve the division's overall financial performance.