Shoprite Holdings will integrate its Medirite pharmacy business into the Sixty60 on-demand delivery app. This move intensifies competition within South Africa’s pharmacy retail sector.
The integration enables one-hour delivery for over-the-counter medications and prescription fulfillment. Shoprite leverages Sixty60’s existing logistics network to challenge incumbents Clicks and Dis-Chem.
Medirite follows previous Sixty60 expansions into liquor, pet supplies, and general merchandise. Shoprite aims to capture market share by scaling pharmacy services through its established infrastructure.
Competitors face pressure as Clicks lags in on-demand adoption. Dis-Chem now competes directly with Sixty60’s large-scale logistics and customer base.