Shopify will ban all vape products from its U.S. e-commerce platform as early as this week. The decision follows pressure from a bipartisan coalition of 25 state attorneys general regarding illegal e-cigarette sales.
The comprehensive ban applies to all vape products, including those with FDA authorization. This action targets the infrastructure supporting an illegal vape market estimated at $9 billion. Shopify stated it prohibits illegal activity and adjusts enforcement as legal landscapes change.