Starting October 22, Starbucks will require customers to make a purchase to use seating areas at its cafes in mainland China. The policy is part of the company’s Third Place initiative, which aims to ensure paying customers can find seats and improve the in-store experience. The change has drawn mixed public reactions.
The move comes as Starbucks faces scrutiny over its growth prospects and operating margins. Sales have shown signs of recovery, but analysts remain cautious about the company’s path to faster profit growth. The policy’s effect on customer flow and sales in this key market will be closely watched.