SAP SE launched a €2.6 billion share buyback tranche on July 27, 2026. This phase belongs to a broader €10 billion repurchase program scheduled through 2027.

SAP shares climbed approximately 5.6% following the announcement. Strong second-quarter earnings results released earlier in the week fueled the stock's upward momentum.

Positive analyst sentiment and a recent insider purchase by a leadership team member further supported the rally.