Roku launched its ad-free subscription service, Howdy, on Amazon Prime Video in the United States. The service costs $2.99 per month. This move marks the first time Howdy is available on a third-party platform since its August 2025 debut. Roku aims to increase platform revenue and its subscriber base through this distribution partnership.
Howdy offers over 10,000 hours of commercial-free movies and television series. The library includes content from Disney Entertainment, Lionsgate, Sony Pictures, and Warner Bros. Discovery. The service also features select Roku Original titles. Howdy joins over 100 subscription options available through Prime Video Channels for U.S. members.