Rivian commenced the first public customer deliveries of its R2 mid-size SUV. The company produces the vehicle at its manufacturing facility in Normal, Illinois. This model signals a strategic shift to capture a broader market than the premium R1 series.
Initial deliveries consist of the R2 Performance with Launch Package starting at $57,990. Rivian expects to roll out more affordable trims through late 2026 and 2027. Planned pricing for future models will reach as low as $44,990. This launch serves as a primary driver for the company to scale production and achieve profitability.