Roblox Corporation will launch its new Roblox Plus subscription service globally. The service is scheduled to debut on April 30, 2026. This new tier costs $4.99 per month.
The initiative aims to generate new revenue streams and increase user engagement. Subscribers receive discounts on in-game purchases and avatar items alongside exclusive platform benefits.
Roblox will fund these discounts directly to protect creator earnings. The company expects per-item earnings for creators to remain stable or potentially increase.
Roblox will stop accepting new sign-ups for its existing Roblox Premium tier upon the launch of Roblox Plus. Current Premium members may maintain their existing plans.