RBLX is trading 4.5% up at $58.08 following the announcement of a new age-based account system designed to address long-standing child safety concerns.

  • The company will launch Roblox Kids for ages 5-8 and Roblox Select for ages 9-15 in early June, featuring enhanced age verification and restricted communication settings.
  • The move aims to mitigate regulatory and reputational risks that have weighed on the stock amid increased scrutiny over platform safety.
  • Investors view the update as a proactive step toward maintaining growth while navigating complex safety requirements for younger users.