Ferrari reached its full-year 2026 sales target for its first electric vehicle, the Luce, just two months after launch. The company sold nearly 500 units of the €550,000 model by early July.
High demand in China fueled the rapid uptake. Former Apple designer Jony Ive collaborated on the vehicle's unconventional design.
The sales milestone follows a controversial May unveiling that caused a temporary drop in Ferrari’s stock price. This performance suggests the brand is successfully navigating its transition to electrification while attracting a new demographic of wealthy buyers.