Skydance CEO David Ellison announced a 45-day exclusive theatrical window for all films at CinemaCon in Las Vegas.
This policy mandates that movies remain in theaters for 45 days before debuting on streaming services.
Ellison committed the combined company to releasing a minimum of 30 films in theaters annually.
The announcement addresses industry concerns regarding the pending acquisition of Warner Bros. Discovery.
These measures aim to reassure theater owners of the company’s commitment to the theatrical experience during its expansion.