Pinterest launched tvScientific by Pinterest to enable advertiser targeting on Connected TV (CTV) platforms. This release marks the first major integration following the company's acquisition of tvScientific in February 2026. The platform utilizes Pinterest's first-party audience signals to power performance-based campaigns on home television screens.
The product debut coincided with mixed analyst sentiment and multiple stock downgrades. Rothschild Redburn lowered PINS to Neutral from Buy, citing concerns regarding the core advertising business and activist investor influence. BWG Global also downgraded the stock to Mixed from Positive, anticipating a deceleration in second-quarter ad spending based on channel checks.