Procter & Gamble Hygiene and Health Care Ltd. shares fell for a fifth consecutive session. The stock hit a new 52-week low of Rs 8,730 on July 17, 2026.

This price represents a nearly 40% drop from the 52-week high. That high was recorded at Rs 14,536.60.

The stock currently trades below all key moving averages. It is underperforming both the broader market and the FMCG sector.

Net sales contracted during the quarter ending March 2026. The company reported its lowest earnings per share for that period.

The market remains cautious despite the company's high return on equity.