Oracle launched an advertising campaign for its Project Jupiter AI data center campus in Doña Ana County, New Mexico.

The project expects to create over 4,000 construction jobs. The facility will support 1,500 permanent positions. Construction will generate a projected annual economic impact of $384 million. Operational activities will contribute $113 million to the local economy annually.

Oracle replaced planned gas turbines with Bloom Energy fuel cell technology to create a large-scale microgrid. This energy shift reduces carbon emissions and water consumption compared to previous designs. The company committed $50 million to improve local water systems. Oracle is also investing $360 million to support regional schools and infrastructure.