OPRX is trading at $6.97 (14.6% up) in after-hours trading, extending a multi-session rally. * Renewed optimism surrounds the company’s AI product strategy, further bolstered by the June 29 launch of its Natural Language Audience Builder, an AI-powered tool. * Analyst Stifel reiterated a Buy rating and a $14.00 price target following the AI tool launch. * The stock gained 6.29% during the regular session to close at $6.08, outperforming a broader market where key indices trended lower.