Cloudflare CEO Matthew Prince is leading a public campaign pressuring Vail Resorts to sell its flagship Park City Mountain Resort.
Prince, a Park City native, argues that poor stock performance warrants a shift to an asset-light model focused on the Epic Pass. He pledged to invest $500 million into the Utah resort if a sale occurs.
Vail Resorts faces this pressure while preparing to report earnings under weakening financial conditions. The company previously lowered its full-year guidance due to historically poor weather and declining skier visits. Analysts forecast year-over-year declines in both revenue and profit for the upcoming quarter.