New Microsoft Gaming CEO Asha Sharma signaled a strategy shift for Game Pass in a leaked internal memo. Sharma stated the service is too expensive for players in the short term and requires a better value equation. She indicated the current model will evolve into a more flexible system over time.
The service's Ultimate tier experienced a 50% price increase during the prior year. This admission aligns with industry speculation regarding a significant restructuring of the subscription model.
Microsoft is reportedly considering the introduction of new, lower-priced tiers. The company may also alter day-one availability for blockbuster titles like Call of Duty to improve financial performance.