Meta Platforms officially launched its enhanced Advantage+ AI advertising platform on November 3, 2026. The tools use machine learning to automate and optimize campaigns, and advertisers have reportedly seen conversion rates improve by 30% to 40%. Meta attributed part of its 28% year-over-year advertising revenue growth in the third quarter to the technology push.
Meta is also reportedly marketing a bond offering of at least $20 billion across the U.S. and Europe to fund its AI infrastructure build-out.
Separately, Meta postponed new business terms following criticism that they could allow extensive website scraping for AI training.