Meta considers a $200 monthly subscription for a new AI tool codenamed Hatch. Internal documents reveal the company aims to attract professional users with this high-end product.
Hatch performs complex, multi-step tasks for consumers. This pricing positions Meta against premium offerings from Google and Microsoft-backed OpenAI.
The move follows Meta's launch of lower-priced tiers for its existing AI chatbot and social media apps. Meta intends to diversify revenue streams beyond its core advertising business.