Meta launched paid subscription plans globally for its primary social media platforms. Instagram Plus and Facebook Plus each cost $3.99 per month. WhatsApp Plus is priced at $2.99 per month. Subscribers receive exclusive features including advanced profile customization and special reactions. The plans provide deeper content insights such as story rewatch data.
Meta introduced paid AI chatbot tiers under the new Meta One brand. The $7.99 monthly plan targets frequent image and video generation. A $19.99 premium plan offers higher usage limits for advanced AI reasoning tasks. This strategy aims to generate new revenue streams and reduce reliance on advertising.