Mattel is focusing on digital entertainment and content monetization. The company is also launching new physical product lines.
Mattel completed the full acquisition of mobile game studio Mattel163. The move leverages intellectual property beyond traditional toys.
Mattel is launching "Mattel Brick Shop," a new line of construction toys. The initiative competes directly with LEGO.
The company is increasing its focus on brand-tied entertainment projects and films. Mattel's stock declined significantly over the past year.