Mattel is launching a global consumer products program for the Masters of the Universe (MOTU) franchise. This initiative capitalizes on the upcoming live-action film from Amazon MGM Studios.
The product range targets both children and collectors with action figures, playsets, and role-play items. The new line features 5.5-inch-scale action figures inspired by the film and vintage MOTU collections.
Each figure includes 16 points of articulation and swappable parts. Mattel’s development team collaborated on the film set to ensure designs accurately capture movie characters and moments.